CASE 03

E-COMMERCE

Sync Shopline and Google Sheets to list hundreds of products in batches.

An ecommerce team managed a large volume of product and inventory data, with repeated work for each listing batch and cross-platform update.

Client context

The client is an ecommerce team managing a large and continuously changing set of product and inventory records. Internal Google Sheets, Shopline and related work records had to remain aligned, with repeated field preparation for every listing batch.

Listing scaleHundreds of products per batch
Core systemsGoogle Sheets and Shopline
Data to alignProduct fields and inventory

Original workflow

01

Internal Google Sheets and Shopline data had to be kept aligned manually

02

Each batch of hundreds of products required repetitive field preparation

03

Inventory discrepancies were often discovered late

BOTTLENECK

The same product data was prepared repeatedly across platforms, slowing listings and increasing version mismatch risk.

What was built?

01

Define field mapping between Google Sheets and Shopline

02

Prepare and validate batch product data automatically

03

Sync inventory and selected product fields

04

Route missing fields, format errors and unusual quantities to an exception list

Results and measurement basis

Cases are anonymised and every metric includes its measurement basis rather than presenting a claim without context.

3h → 10m

listing time per batch

Based on client timing before and after launch for comparable batch sizes.

99%

fewer inventory discrepancies

Based on identified inventory data differences before and after synchronisation.

10k+

product records monthly

Based on monthly workflow processing records.

What changed after launch

01

Google Sheets and Shopline data sync automatically, reducing repeated cross-platform updates

02

Hundreds of products can be prepared and listed in batches using defined field mapping

03

Inventory and field exceptions are flagged before listing, reducing corrections later

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